Four Easy Methods to Boost Reader Engagement in and Sharing of Your Company Blog Posts

Five Compelling Blog and Content Marketing Stats That Should Convince You to Get MovingWith the commonality of finding information online, it’s nearly a necessity for any business to have their own website and update it on a regular basis. In tandem with this is the popularity and utility of associated blogs, which can work to outline your business and make your company well known. If you’re looking to engage an audience with the company blog, here are a few sure-fire methods for success.

Carefully Consider Your Writing Style

It’s important to have a writing style that is both professional and captivating, but you’ll want to make sure that your tone is appropriate for the audience you’re trying to reach. Instead of wordy paragraphs, make sure that the writing is concise, clear and doesn’t get bogged down in too many unnecessary details.

Stick To A Clean Look

There are few things more jarring than coming across a recommended blog to find it awash in advertising and information, so you’ll want to keep its look fairly simple so your reader will easily recognize its purpose. By keeping the links and advertisements to a minimum and reviewing its appearance carefully, you can be sure that your audience will follow to the place your blog leads.

Keep Your Paragraphs Brief

Instead of getting too in-depth or philosophical, it’s important to get to the point of a paragraph as soon as possible so you’re not confusing the reader. Try making your paragraphs no more than 1-3 sentences so your reader will get the drift and be able to move on to the next subheading with ease. This practice will keep your readers interested and work to visually break up the text so they stay that way.

Engage In Social Media

It’s a great start to begin a company blog but marketing it correctly is key so you can find your ideal audience. Instead of opting for every social media site, stick to a few – like Twitter and Facebook – and update them with frequency. This will keep your social profiles in the rankings and will ensure visitors that your company is interested and engaged in what they do.

If you’re working out the kinks in your company blog and you’re looking for what will keep your readers interested, you can’t go wrong with a clean look and a concise, straightforward style. Whether it requires a few small tweaks or some significant changes, these factors will be sure to improve your blogs popularity while promoting your business.

By Mikel Erdman

Mikel Erdman is the founder of MySMARTblog and RealtyBlogContent. He is a published author and speaking authority on topics including marketing automation and how technology can positively affect company and individual sales efforts. If you like the idea of world-class content marketing in a completely automated system, Click Here for his valuable, limited time offer.