Point of View: 3 Reasons You Need to Think of Blog Marketing as an “Investment”, Not a “Cost”

3 Trends That Will Help Shape Your Local Real Estate Market in 2015Business owners must carefully differentiate between costs and investments when making important financial decisions, and this holds true when you are thinking about blog marketing expenses as well. A cost is something that generally will provide an immediate result. An investment, on the other hand, will have a long-term residual return. Essentially, an investment may continue to pay off for you in different ways. When it comes to blog marketing for your business, there are three good reasons why you need to think about this as an investment rather than a cost.

Building Brand Awareness

Marketing generally has many purposes, and one of the primary purposes for most marketing efforts is to build brand awareness and develop or enhance your reputation in some way. Blog marketing essentially creates a series of blog posts that can shape the image your target audience has of your brand. The blog posts will remain visible for months or even years, and the cumulative result of your various blog posts can be amazing. Building brand awareness in this way has long-term benefits for you.

Increasing Visibility

Another goal of marketing is to increase visibility for your brand. Each blog post that you create may be linked to from other online sources. Your consumers may also send links of the posts to their own friends and family members. More than that, the blog posts may be SEO-enriched which can improve your business website’s rankings with search results. These are long-term benefits that ultimately can increase visibility for your business.

Generating Need

A blog post can be created so that it defines consumer needs and shows how your products or services may meet those needs. Some blog posts may create a need for your products or services. The blog posts will generate an immediate response from your consumers when they are initially posted, but they also can remain online for others to view. This also has long-term benefits for your business.

Determining how to invest your marketing funds is rarely a simple task. You want to generate an immediate return, but some marketing methods also will give you a long-term benefit. There are numerous marketing methods that you can choose to use for your business, and blog posts are just one. With how cost-effective and advantageous it can be to invest in blog marketing, you may consider including this in your overall strategy.