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The Quick and Dirty Guide to Using Hootsuite to Manage Your Small Business Social Media

When large businesses are using Hootsuite to handle all of their social media needs, there is no reason small businesses should not be taking advantage of the program as well. Hootsuite has both free and subscription based programs designed to assist people with managing multiple social media accounts that service the same brand. While the application may appear daunting, the simple learning curve is what keeps people raving about it. Social Media Without The Distractions The Hootsuite interface provides built-in support for LinkedIn, Twitter, Google+ and Facebook as well as offering a well-received App Directory that provides integration for YouTube…
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Consumer Psychology and Why You Should Be Using Storytelling to Explain Your Business

Everybody loves a good story. Using storytelling techniques to convey a brand's message makes it easier to absorb and relate to. Consumers make business decisions based on emotion as much as other factors and if they can connect to a brand through storytelling it can drastically increase a company's conversion rate. Using Storytelling To Lure In A Target Audience All the marketing techniques in the world will not have any lasting effect if they are targeting a miscalculated audience. Understanding current demographics and identifying a specific range of customers is imperative to success. Once the ideal demographic is pinpointed, different…
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A Quick Guide to Visual Content Tools That Can Increase Engagement with Your Blog

Blog posts that use visual content properly have an average of 94% more views than comparable posts that do not use any visual content. This is a statistic that should not be ignored by any content creator, as it proves readers are looking to be visually stimulated while visiting their favorite websites. Many content creators ignore visual content because they believe it is difficult to create and expensive as well, something that is no longer true with the use of these great visual content tools. Inserting Strong Graphics With A Free Web-Based Tool There was once a time when strong…
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2016 Marketing Trends: if You’re Not Already Mobile Optimized, You’re in Trouble

How people prefer to consume content shifts every year. As more and more readers choose to browse the web on their phones and tablets, a significant percentage of website traffic is beginning to originate from mobile devices. If a website is not optimized to be easily navigated on every one of these devices, it will turn away every person who visits the site from their phone. It's a gamble that they will remember to revisit on their desktop at a later date, but that's a risk no business should take. Search Engines Punish Sites That Are Not Optimized For Mobile…
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Email Marketing is Far from Dead. Here Are 5 Ways That You Can Start Your Campaigns Today

Email marketing is just as effective today as when it first began. It is one of the easiest ways to directly reach customers and readers and keep them informed of new occurrences or promotions. Starting a campaign isn't hard, as long as several points are kept in mind. Begin By Compiling A List Of Reader Emails Any decent email marketing campaign needs recipients. The first thing to do is compile a list of emails belonging to readers or customers. Capture forms can be used to allow website visitors to opt-in to receiving newsletter or emails, helping to create a larger…
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Content Marketing Fundamentals: How to Boost Traffic to Your Blog and Other Content Pieces

A sleek and well-managed website is only worth the amount of people who actually visit it. Figuring out how to effectively market a website is the make or break between which sites last and bring in ad revenue or sales and which ones quietly disappear. There are several tricks to boost traffic to any blog, and taking advantage of these will help any website increase its reach. Begin With Providing Quality Content 'Content is King' is a saying for a good reason, with so many places to go online to consume content, every blog has to stand apart. Standard rewritten…
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