Social Media , ,

Try These Tips in Our Quick Guide to Keyword Research

A large emphasis is placed on finding the right keywords and phrases to focus on with a content marketing campaign. You may have already spent ample time researching different words and phrases that you feel will provide you with the best overall return on investment. Now that you have those words, however, you might not know how to properly incorporate them into your marketing efforts so that they produce the results you desire. Search for Relevant Topics Online With many keywords and phrases, there are a wide range of relevant topics that others could be searching for online. For example,…
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Going Visual: Learn About How Infographics, Videos and Other Visual Content Can Drive New Business

Your website is an excellent tool that you can use to drive new business and ultimately to boost sales. An appealing website design is critical to generating great results, but there are other features are also important. Visual graphics on your website, such as videos, infographics, and other types of visual content, can be instrumental in the overall success of your website. There are several good reasons for this, and learning more about these reasons can help you to make better decisions about what content to inclide in your website or blog posts. Improved Page Views Analytics have shown that…
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B2B Lead Generation: How to Increase Your Brand Awareness Through Blog Marketing

When it comes to growing your brand online and generating new leads for your business, a blog is easily one of your business' most powerful assets. But for most businesses, it's easily their most under-utilized assets. Top minds like Danny Iny and Ash Ambirge have built seven-figure businesses with a blog as their primary marketing tool, and every year, more and more smart business owners catch on to the magic of blog marketing. Ambirge found sudden Internet fame in 2011 with her '97 in 11' course, where she showed participants week-by-week how to generate $97,000 in revenue in one year…
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Reputation Is Everything – Here’s How You Can Use Your Blog To Build Your Business’ Reputation

If you're building a business, then you should already know that your reputation is everything. People simply refuse to work with businesses they can't trust, which is why establishing your credibility is paramount – especially if you're only just starting out. And in the online marketing realm, the best way to establish your reputation is by creating a blog. So how can you build a great reputation by publishing blog articles on your website? What's the difference between blog articles that build authority and blog articles that destroy it? Here's what you need to know. Generate Credibility With High-Quality Authoritative…
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B2B vs. B2C: Understanding the Differences in Content Marketing to Businesses vs. Consumers

With content marketing, the main goal is to create relevant content to encourage consumers to act a specific way, and the underlying goal is to accomplish this on a consistent basis so that consumers see a regular message from a company. As many might imagine, there is a different way to reach for success with business-to-business versus business-to-consumer content marketing. With a greater understanding of some of these differences, businesses can develop a more effective content marketing strategy to reach out to consumers. Personalization Of Content For B2C Marketing With business-to-consumer content marketing, there is a need to establish a…
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The Quick Guide to Developing Buyer Personas to Help Shape Your Content

One of the best ways for businesses to personalize their marketing messages is to develop buyer personas. Buyer personas are fictional representations of your ideal customers. Personas help buisnesses understand and relate to their ideal customer as real humans. They are created for the purpose of tailoring a more complete and uniform message to deliver to the target audience. Understanding your customers is key for content creation, lead follow up, and anything that relates to customer acquisition and retention.  When developing these various personas, there are a few key points to keep in mind to enjoy the best overall results.…
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