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They’re Reading Your Blog – Now What? How to Ensure Your Visitors Convert into Customers

Many business owners who have researched online marketing strategies thoroughly understand how beneficial a blog can be. A blog is a cost-effective resource that ultimately can build trust, establish a brand's reputation and more. Before a blog can be fully effective for the business, visitors must regularly read the blog. Some business owners who have been successful at getting visitors to their website may be challenged by the task of converting those visitors into customers. By creating focused content, visitors may be more likely to become customers. Create Need For Products Or Services Blog readers are engaged in the content…
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Point of View: 3 Reasons You Need to Think of Blog Marketing as an “Investment”, Not a “Cost”

Business owners must carefully differentiate between costs and investments when making important financial decisions, and this holds true when you are thinking about blog marketing expenses as well. A cost is something that generally will provide an immediate result. An investment, on the other hand, will have a long-term residual return. Essentially, an investment may continue to pay off for you in different ways. When it comes to blog marketing for your business, there are three good reasons why you need to think about this as an investment rather than a cost. Building Brand Awareness Marketing generally has many purposes,…
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