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4 Key Content Marketing Metrics That You Must Track Religiously to Measure Your Success

In order to determine how effective your website is for your business, you must first define what actions you want your visitors to take. For example, some website owners may want their visitors to fill out an opt-in form, and others may want them to make a purchase. Whether you want your customers to complete these or other steps, you need to know how effective your website is at producing results. Page Views and Downloads The most common type of metrics that is used relates to consumption of the information on the website. Analytical data is available that relates to…
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Start with a Strategy: How to Develop a Content Strategy for Your Blog

A thoughtful content marketing strategy can help you to attract and retain customers. It can make them excited about your brand, and it may even help you to generate sales. Blogging is a wonderful way to bring content marketing to life for your business. However, you may be wondering how you can employ a content marketing strategy with your blog. There are a few steps that you can take to create a great strategy that produces amazing results for your company. Define Who Your Target Audience Is One of the first steps to take when developing a content marketing strategy…
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Understanding “Newsjacking” and How to Capitalize on Real-Time Topics for Your Blog

The Internet has changed marketing efforts and strategies for businesses in a number of ways. From blog posts and search engine optimized text on your business website to back-linking and more, the opportunities for online marketing are significant and often cost-effective and beneficial. One of the more modern techniques that is increasingly being used is newsjacking. By understanding more about what newsjacking is and how you can use it to your benefit, you may be able to capitalize on it with your own marketing efforts in the near future. What Is Newsjacking? Newsjacking is the act of implementing a current,…
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You Ask, We Answer: How Frequently Should I Be Adding New Content to My Blog?

One of the best marketing methods that you can use with your company's efforts is to create and maintain a blog. A blog can provide your business with many benefits. These benefits can range from improving search engine rankings to building a solid reputation and improving visibility through content sharing. In order to fully benefit from your company's blog posts, however, you will need to add new content to your blog on a regular basis. A common question that many business owners have relates to how frequently new content should be added to the blog. With a closer look at…
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The Pros and Cons of Putting Your High-Value Content Behind a “Gate” or Opt-in Form

Most people have visited websites that require you to input your name, email address and other contact information before viewing the content on the website. You may have been considering adding this feature to your website as well. After all, there are some wonderful benefits that you can enjoy by using an opt-in form or another type of gate to access your website. However, there are also some drawbacks that you may need to consider before you decide to take the step of adding this feature to your own website. By learning more, you can make the decision that is…
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6 Tips for Creating Incredible Blog Headlines That Will Drive Your Clicks Through the Roof

Long before your target audience reads your blog, they will view your headlines. The headlines must be captivating and enticing. They should encourage others to click on the link to view the entire blog post, and they should also encourage a full read of the blog post. Until your audience has read your blog posts, they will not be fully effective for you. Because of the importance of writing a solid headline, you may be wondering how you can create great headlines for your blog posts. Use Numbers in Your Headlines Some of the most popular blog posts have headlines…
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