Getting Personal In The Changing Market
15
Jul
By Liz Bucher
Blogging, Marketing , ,

Getting Personal In The Changing Market

Blogging benefits your business because the stronger your knowledge and communication about your industry, the more trust you earn. We cover that part at MySMARTblog, but with the changing market, you need to get personal. Become a resource to your clients: Keep your local market informed about change in mortgage rates, neighborhood news, or trends for home decorating. Providing this information will allow you to build trust in your direct area. Whatever you decide to write about know that the key is to write engaging content that will allow you to interact with your readers on a personal level so that…
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What’s the Purpose of Blogging For Your Business?
01
Nov
By Liz Bucher
Blogging , ,

What’s the Purpose of Blogging For Your Business?

The purpose of business blogging is to get you and your company in front of the right leads. You want to be found on the internet and show up in the number one position when someone Googles the service you provide and beat the competition. To accomplish this, blogging is of the utmost importance, whether your business is online, or you have a brick-and-mortar business. Here is why. Blogging builds evidence and trust.  Blogging is a visible way to showcase your knowledge of the services you provide and show potential clients why you are the industry expert in your area.…
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The “Duplicate Content Penalty” Is A Lie!
01
Jun
By Mikel Erdman
Blogging , , , , , , , , , ,

The “Duplicate Content Penalty” Is A Lie!

But isn't my site going to be penalized if I have blog posts from a content channel that are the same as another subscriber? What about the Duplicate Content Penalty by Google? I get this question pretty often from prospective clients as well as other social media marketing and blogging professionals when they hear about our service and how we write high-quality, industry-relevant, credibility-building blog posts for our clients and publish them automatically to their WordPress-based blogs without them having to do a thing. They're usually always impressed with the solution that we offer but have that nagging question in…
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12
Aug
By Mikel Erdman
Blogging , ,

4 Ways Your Blog Content Builds Your Expert Authority

Have you ever wondered why marketing experts place so much emphasis on blogging? It’s because they know what you need to know. Regular blogging with quality content builds and nurtures your sphere of influence. Your sphere of influence is the circle of people who know you, know your brand and trust you. In other words, blogging builds your expert authority. Here’s how it all comes together. 1. Blogging Lets You Show Off When you blog with helpful information and authority, you become the expert in your audience’s eyes. Blogging gives you the opportunity to demonstrate just how much you know…
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Eight Simple Ways To Make Your “About Us” Page Shine
06
Dec
By Mikel Erdman
Blogging , , ,

Eight Simple Ways To Make Your “About Us” Page Shine

The "About Us" page has historically ranked as the 2nd most popular page on business and personal websites.  This includes small business and sales professional's websites and blog sites. So having a really good About Us or About Me page is critical when people visit your website.  You can use this page to let them get to know you better.  With a well-written about me page, they will be able to determine whether you are a good fit for the service that they are looking to have performed. This article, How To Create An Amazing About Page To Turn Fencesitters Into…
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23
Feb
By Mikel Erdman
Technology

4 Must Do’s for Small Business Bloggers

A small business blog is a great marketing tool. Every small business should host a blog on their official website to keep clients and customers informed of new happenings and entertained with relevant posts. Blogs are fantastic marketing tools and remaining up to date on blogging best practices is necessary in order to stay relevant. Here are 4 must do's for content marketing that are being successfully implemented by small business bloggers to increase their leads and expand their reach. Focus On Original Content 'Content is king' has been a popular phrase among digital marketers for some time, and for…
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