Thinking About an Influencer Marketing Campaign? How to Reach out to Thought Leaders in Your Space
Blogging, Relationships, Social Media , , , , ,

Thinking About an Influencer Marketing Campaign? How to Reach out to Thought Leaders in Your Space

Influencer marketing is one of the latest trends emerging in today's marketing strategies. Every company should know how to launch their own influencer campaign as studies have shown that 92 percent of global consumers place more credence in word-of-mouth recommendations from trusted friends and family. Authentic marketing messages seem to be more effective than traditional forms of advertising. Here are some of the benefits of influencer marketing and how you can reach out to your influencers. 1. Reach Out to Them on Social Media Influencers are capable of spreading the word faster and reaching more people than traditional forms of…
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It Doesn’t End When You Click “Publish”: How to Promote Your Blog Posts to Gain Visibility and Traffic
Blogging, Content Marketing, Internet Marketing, Social Media , ,

It Doesn’t End When You Click “Publish”: How to Promote Your Blog Posts to Gain Visibility and Traffic

After a blog post is published, the hard work begins. Although a business blog is a good content marketing strategy, most small business owners and professionals don't realize that they have to market their blog posts in order to gain visibility and traffic. In today's post we'll explore a few ways that you can promote your blog posts that are already published on your blog site. Use Social Media Social media marketing (SMM) is a growing trend for getting any type of content noticed on the Internet. By using Twitter, Facebook, Google+, Pinterest and other popular platforms, a blog owner…
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Breathe New Life into Your Old Blog Posts with These Three Tips
Blogging, Content Marketing, Uncategorized , ,

Breathe New Life into Your Old Blog Posts with These Three Tips

If you are a blogger, you know the struggle is real. You pour hours into a post, researching, writing, photographing, perfecting… and then, you publish your post only to enjoy a week's worth of fame and site traffic before your post enters the archives, rarely to be seen or read again. If this scenario seems all too real to you, the good news is there’s hope. Refreshing your old content is one of the best ways to increase your readership while saving you some time. Not sure how to breathe new life into your old content? Use these three simple…
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Blogging, Internet Marketing , , , ,

Making Sense of Your Blog’s Visitor Analytics and How You Can Improve on Your Desired Outcomes

If you felt a bit overwhelmed the first time you logged in to a tool like Google Analytics or Clicky – you're not alone. While website analytics tools are the best way to track visitors to understand how they find and engage with your blog, they can be a little challenging to understand. In today's post we'll take a quick look at how you can make sense of your analytics and use the information within to accomplish your goals. Where Are Your Visitors Coming From? The "referrer" is one of the most critical pieces of information you can have about…
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Blogging, Content Marketing , ,

Mythbusting: Three Blog Marketing Myths That Simply Aren’t True

Are you a business owner, blogger or marketer in charge of a blog? If so, you've likely come across your fair share of advice about how to write blog posts, or how to market your blog to grow the number of visitors it receives. Below we'll share three blog marketing myths that simply aren't true and explain why these myths need to be busted. Myth #1: Quantity Always Beats Quality The first myth is that it's better to write and publish as many blog posts as you can instead of focusing on producing top-quality, engaging content that could be counted…
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Blogging, Content Marketing, Customer Service, Internet Marketing, LinkedIn, Pinterest, Social Media, Social network, Twitter , ,

A Little Tired of Social Media? Using Hootsuite to Lighten Your Daily Social Media Workload

Are you responsible for managing your company's social media activity on websites like Twitter, Facebook, LinkedIn or Google+? While social media can be fun to use on your own, it can quickly begin to strain your productivity when dealing with multiple accounts and responding to a seemingly-endless stream of mentions, posts or messages. In this blog post we'll take a quick look at Hootsuite and why you may want to leverage this powerful tool to help manage your social media workload. What is Hootsuite? Hootsuite is a software tool that allows users to manage numerous social media accounts across nearly…
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