Blogging , , ,

Engage, Don’t Interrupt: Use Content Marketing As A Tool To Gain Trust And Confidence

If you've been using the Internet for any length of time, then you have almost certainly seen them. They are as annoying as buzzing insects, and the way to get rid of them is in fact similar to the way you swat a fly. “They” are banner ads. At one time a staple of web-based marketing, now these annoying messages are universally despised. The few companies that still use get very little in return. In fact, it's possible that these display ads showing up all over the web might do more harm than good. Recent marketing studies have shown that…
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Blogging , , , ,

Real Estate Marketing: Is Video Content Marketing One of the Best Ways to Create Sales?

Real estate marketing in the social media world is a growing practice that can make a significant difference in how a real estate agent acquires leads. And within all the excitement over content marketing comes the easier ability to share video blogs in the digital universe. Thanks to Instagram bringing video capability, those in real estate can create interesting video content that enables potential clients to see the agent and the houses being sold. How should those videos be produced, though? Marketing real estate in video form has to be approached from a different angle than other businesses would. Start With…
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Blogging , , , ,

Search Engine Optimization Training For Real Estate Agents

SEO or Search Engine Optimization is always on the mind of Real Estate Agents and Mortgage Loan Officers who are trying to improve their presence online and in their local markets. Many people have asked me how to get better SEO results with their SMARTblog Marketing System. This free video training will show you the step-by-step, line-by-line edits that were made to a piece of our content which went to the front page of Google in just a few hours after updating. Here's a sample of what we did for one of our SMARTblog clients in just one week. This…
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Blogging , , ,

Using Interactive Blogging

The idea behind social media connections is to interact with people and get their attention. Tweeting and posting messages becomes wasted effort when your message goes unnoticed. Interaction generates the interest you desire. These principles can be applied to create interactive blogging. Passive and Active Blogging A passive blog merely relates information without any real expectations for a response. In the mortgage industry, a passive blog may simply alert readers that interest rates are falling. A real estate agent might offer information on locating a qualified home inspection service. A passive blog provides information but does not command attention. Interactive…
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Referral Marketing , , , , , , ,

Creating an Online Referral Network: Turning Personal Contacts into Professional Relationships

Make Sure You're Not Missing Your Closest Referral Opportunities <<<====== Share This Blog Post To Help The Business Owners You Care About Many business owners, including real estate agents and mortgage lenders, neglect to factor their circle of friends into the picture when looking to build their business. Real estate is a business of intimate relationships; home buying is a personal process that necessitates a great deal of trust. The endorsement by people who know you and have experienced your work performance is one of the most overlooked referral marketing tools available. Social media makes starting and fostering these high…
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Motivation, Motivational Monday , , , , , , , , , ,

Ordinary People Doing Extraordinary Things Creates Success

What  is it that makes some people succeed while others fail? Why do some people experience so much success while others are stuck in a maze of never-ending mediocrity, or worse yet, failure? Well, one thing is certain.  It's not that they are some kind of superhuman born with skills that just aren't available to anyone else. Time and time again we have seen that ordinary people with an extraordinary idea or dream and a whole lot of focus and determination are able to overcome the odds that stop most people dead in their tracks. I'll tell you one thing…
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