Blogging, Content, MySMARTblog , , , ,

So What Exactly Is “Good Content”?

Content Happens: Plan for Success By Dave VanHoose (This is a great article from my friend, Dave Van Hoose, on how to provide high quality, compelling content to support your business. Dave is a master at teaching people how to hone their message and develop impactful and super-converting presentations.) Google and YouTube are two of the most visited sites on the web pulling more than one billion searches and three billion views per day. What do they have in common? They both serve up quality content. In fact, search engines exist because of content. The problem is most of us…
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Referral Marketing , , , , ,

3 Absolute Must-Haves To Generate Referrals Online

There are 3 critical steps to generating referral business online. 1. A professional, credible online presence You've probably heard the expression, "First Impression", and in the world of internet marketing and social media networks it is even more important.  When prospects find you online, they are making judgments about the kind of person and professional that you are.  It's possible that many of these judgments are even happening at a subconscious level, but they are happening just the same. It is relatively simple to manage these first impressions online, but it still amazes me to see how many individuals and…
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