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How a Solid Buyer Persona Will Help You Better Focus Your Marketing

Buyer personas were previously used by large companies to better understand their growing customer base, but they are now used by small stores and businesses operating online to do the same thing. With so much competition in the crowded online marketplace, every company should take the time to create a solid buyer persona so they can orchestrate a marketing strategy that will be as effective as possible. Tailor A Strong Brand Message Around A Buyer Persona Understanding who the target customer is for a product can help a digital marketing campaign run smoothly, especially for smaller businesses that don't have…
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