Why It Is Important To Stay Engaged With Past Clients During Uncertain Times
Once your client’s loan is closed, funded, and sold off to a servicer, how do you keep that client engaged with you? It can seem difficult to stay top of mind since so many services are on top of marketing to your customer. How do you make sure that you are the lender that they will remember for future home purchases, refinances, and referrals? BE UNFORGETTABLE! To be unforgettable you need to stay engaged and part of your clients’ lives during the course of the entire cycle of homeownership. Do not look at it as one mortgage transaction. Stay in…