Effective and Compliant Social Media
24
Jan
By Liz Bucher
Compliance, Social Media ,

Effective and Compliant Social Media

Posting your content across multiple social media platforms will give you the greatest reach for potential clients. Each platform offers a distinctive value to customers, so it’s beneficial to understand the pros and cons of each platform. That being said, what is the most effective platform for the mortgage and real estate industry? What to Post and Where? For mortgage and real estate, Facebook is by far the most popular platform, followed by LinkedIn, Instagram and then YouTube for video content. The simple secret behind most social media is consistency. You cannot stay visible if you are not posting often.…
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29
Aug
By Mikel Erdman
Social Media , ,

What Mortgage Companies Need To Know About Social Media Compliance To Avoid Government Fines

Social Media & Mortgage Marketing – FFIEC Proposed Rule By: Karen Deis, Publisher, www.MortgageCurrentcy.com I’m sure not many people in the mortgage industry know who or what the “Federal Financial Institutions Examination Council” (FFIEC) is all about. Well, be prepared, because they are now one of the agencies “folded into” into the Consumer Finance Production Bureau group of agencies and they want you to implement a social media quality-control plan.  Not only companies as a whole, but loan officers, staff members and third-party providers. A little history:   Started in 1979, the FFIEC is an “internal federal agency” founded to create uniform…
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