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Engage, Don’t Interrupt: Use Content Marketing As A Tool To Gain Trust And Confidence

If you've been using the Internet for any length of time, then you have almost certainly seen them. They are as annoying as buzzing insects, and the way to get rid of them is in fact similar to the way you swat a fly. “They” are banner ads. At one time a staple of web-based marketing, now these annoying messages are universally despised. The few companies that still use get very little in return. In fact, it's possible that these display ads showing up all over the web might do more harm than good. Recent marketing studies have shown that…
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