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Trying to Improve Your Social Media Following? 3 Reasons You Should Be Watching Your Competitors

Social media is an imperative tool for any small business that wants to grow its consumer base and website traffic. Unsatisfied customers can use social media to destroy a brand and satisfied customers can make it viral, giving it a reach that would have otherwise been impossible. Anybody who wants to increase their followers can learn from an extremely unexpected source: their competitors. Watching how competing brands manage their social media accounts can provide beneficial information for a variety of reasons. Always Match Content Output Of Competitive Brands How active should a company's social media account be? How many tweets…
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Advanced Tactics: How to Use Retargeting and Email Marketing Together for Serious Results

Retargeting is a tested method of increasing a business's conversion rate by advertising directly to customers who have already visited its website. The results in these campaigns speak for themselves, but they can always be better. These advanced techniques all combine retargeting with email marketing in unique and underutilized ways to achieve improved results. Retarget Customers Who Have Abandoned The Shopping Cart Many online sales are abandoned in the shopping cart before a purchase can be made. Some of these are impulse buys that the shopper had time to rethink; others are items that are placed in a cart for…
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Looking Back at 2015: 3 Statistics That Will Change the Way You Market Using Your Blog

Marketing trends change every year as businesses attempt new and innovate ways to increase traffic and find new customers. It is important to learn from these trends at the end of every year, and use the statistics to gain an advantage going forward. Here are three statistics from 2015 to help craft a better blog: Blog Posts With Appropriate Images Receive 94% More Views Readers are eager to consume information and move on with their day. A large wall of text can appear daunting, while a blog post with relevant images will ease in the reader, increasing the odds of…
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The Quick and Dirty Guide to Using Hootsuite to Manage Your Small Business Social Media

When large businesses are using Hootsuite to handle all of their social media needs, there is no reason small businesses should not be taking advantage of the program as well. Hootsuite has both free and subscription based programs designed to assist people with managing multiple social media accounts that service the same brand. While the application may appear daunting, the simple learning curve is what keeps people raving about it. Social Media Without The Distractions The Hootsuite interface provides built-in support for LinkedIn, Twitter, Google+ and Facebook as well as offering a well-received App Directory that provides integration for YouTube…
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Consumer Psychology and Why You Should Be Using Storytelling to Explain Your Business

Everybody loves a good story. Using storytelling techniques to convey a brand's message makes it easier to absorb and relate to. Consumers make business decisions based on emotion as much as other factors and if they can connect to a brand through storytelling it can drastically increase a company's conversion rate. Using Storytelling To Lure In A Target Audience All the marketing techniques in the world will not have any lasting effect if they are targeting a miscalculated audience. Understanding current demographics and identifying a specific range of customers is imperative to success. Once the ideal demographic is pinpointed, different…
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A Quick Guide to Visual Content Tools That Can Increase Engagement with Your Blog

Blog posts that use visual content properly have an average of 94% more views than comparable posts that do not use any visual content. This is a statistic that should not be ignored by any content creator, as it proves readers are looking to be visually stimulated while visiting their favorite websites. Many content creators ignore visual content because they believe it is difficult to create and expensive as well, something that is no longer true with the use of these great visual content tools. Inserting Strong Graphics With A Free Web-Based Tool There was once a time when strong…
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