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2016 Marketing Trends: if You’re Not Already Mobile Optimized, You’re in Trouble

How people prefer to consume content shifts every year. As more and more readers choose to browse the web on their phones and tablets, a significant percentage of website traffic is beginning to originate from mobile devices. If a website is not optimized to be easily navigated on every one of these devices, it will turn away every person who visits the site from their phone. It's a gamble that they will remember to revisit on their desktop at a later date, but that's a risk no business should take. Search Engines Punish Sites That Are Not Optimized For Mobile…
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Email Marketing is Far from Dead. Here Are 5 Ways That You Can Start Your Campaigns Today

Email marketing is just as effective today as when it first began. It is one of the easiest ways to directly reach customers and readers and keep them informed of new occurrences or promotions. Starting a campaign isn't hard, as long as several points are kept in mind. Begin By Compiling A List Of Reader Emails Any decent email marketing campaign needs recipients. The first thing to do is compile a list of emails belonging to readers or customers. Capture forms can be used to allow website visitors to opt-in to receiving newsletter or emails, helping to create a larger…
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Content Marketing Fundamentals: How to Boost Traffic to Your Blog and Other Content Pieces

A sleek and well-managed website is only worth the amount of people who actually visit it. Figuring out how to effectively market a website is the make or break between which sites last and bring in ad revenue or sales and which ones quietly disappear. There are several tricks to boost traffic to any blog, and taking advantage of these will help any website increase its reach. Begin With Providing Quality Content 'Content is King' is a saying for a good reason, with so many places to go online to consume content, every blog has to stand apart. Standard rewritten…
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Blog SEO: How to Make Your Blog More Search Engine Friendly

Whether you're running a blog to promote your legal practice or you have an e-commerce store and you derive a significant amount of business through blogging, having a grasp of search engine optimization or "SEO" and how to optimize your blog for search engines will help you to attract new visitor traffic. In today's post we'll explore blog SEO and how to make your blog posts a bit more search engine friendly. Use Fast, High-Quality Hosting Have you ever tried to load a webpage or blog only to find yourself getting frustrated with how slowly the page is loading? Search…
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Instagram Ads Have Arrived – Here’s How You Can Take Advantage

Now that Instagram Ads have arrived, businesses of any size can use the platform to have their ads seen by the social media giant's many followers. This is a fantastic opportunity for small businesses to have their brand reach a specifically targeted audience without requiring a massive ad spend. Embrace The Instagram Format To Capture Its Audience Before advertising on Instagram, it's advisable to spend some time getting accustomed to the site and how it operates. Look at some of the most popular posts and see what they have in common and how they are reaching their audience. Striking visual…
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Calculating ROI: If You Only Track 3 Metrics On Your Blog, Make Sure It’s These 3

If you're running a blog, you probably don't do it for your health. Blogging can be a profitable business model by itself or as a marketing tool for a larger organization. And if you know what kind of effect you're creating, you'll be able to refine your content to create more engagement and boost your sales. But without the right metrics, you'll have no idea whether you're hitting your targets - or even what your targets should be. So what metrics do you need to ensure you track? Put these three at the top of your priority list and you'll…
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