It Doesn’t End When You Click “Publish”: How to Promote Your Blog Posts to Gain Visibility and Traffic
Blogging, Content Marketing, Internet Marketing, Social Media , ,

It Doesn’t End When You Click “Publish”: How to Promote Your Blog Posts to Gain Visibility and Traffic

After a blog post is published, the hard work begins. Although a business blog is a good content marketing strategy, most small business owners and professionals don't realize that they have to market their blog posts in order to gain visibility and traffic. In today's post we'll explore a few ways that you can promote your blog posts that are already published on your blog site. Use Social Media Social media marketing (SMM) is a growing trend for getting any type of content noticed on the Internet. By using Twitter, Facebook, Google+, Pinterest and other popular platforms, a blog owner…
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Breathe New Life into Your Old Blog Posts with These Three Tips
Blogging, Content Marketing, Uncategorized , ,

Breathe New Life into Your Old Blog Posts with These Three Tips

If you are a blogger, you know the struggle is real. You pour hours into a post, researching, writing, photographing, perfecting… and then, you publish your post only to enjoy a week's worth of fame and site traffic before your post enters the archives, rarely to be seen or read again. If this scenario seems all too real to you, the good news is there’s hope. Refreshing your old content is one of the best ways to increase your readership while saving you some time. Not sure how to breathe new life into your old content? Use these three simple…
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Blogging, Internet Marketing , , , ,

Making Sense of Your Blog’s Visitor Analytics and How You Can Improve on Your Desired Outcomes

If you felt a bit overwhelmed the first time you logged in to a tool like Google Analytics or Clicky – you're not alone. While website analytics tools are the best way to track visitors to understand how they find and engage with your blog, they can be a little challenging to understand. In today's post we'll take a quick look at how you can make sense of your analytics and use the information within to accomplish your goals. Where Are Your Visitors Coming From? The "referrer" is one of the most critical pieces of information you can have about…
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Blogging, Content Marketing , ,

Mythbusting: Three Blog Marketing Myths That Simply Aren’t True

Are you a business owner, blogger or marketer in charge of a blog? If so, you've likely come across your fair share of advice about how to write blog posts, or how to market your blog to grow the number of visitors it receives. Below we'll share three blog marketing myths that simply aren't true and explain why these myths need to be busted. Myth #1: Quantity Always Beats Quality The first myth is that it's better to write and publish as many blog posts as you can instead of focusing on producing top-quality, engaging content that could be counted…
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Blogging, Internet Marketing, Social Media , ,

Looking to Spruce Up Your Blog? Here’s Why You’ll Want to Try Adding Video Content

Are you struggling for a way to breathe a bit of life in to your blog, or perhaps looking to figure out a way to drive visitor traffic from a younger demographic? It might be time to wade a bit deeper into the content marketing pool by producing video content that can be placed on your blog and promoted on social networks like YouTube and Facebook. Let's take a quick look at why you may want to test video content to determine how your visitors respond. Videos Can Engage Users Who Don't Want to Read Whether you're the type that…
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Internet Marketing , , ,

Four Email Marketing Best Practices That Will Help You Improve Your Open and Click Rates

A few minutes after you've just clicked the "Send!" button on your first email marketing campaign you'll begin the process of analyzing open and click data to see where you went wrong and what can be improved in future mailings. Let's take a quick look at four best practices that you can use to help optimize your marketing emails. Spend Time Crafting Your Email Subjects Almost all seasoned email marketers will agree that your subject lines are a critical success factor that will significantly influence whether your emails get read, deleted or sent directly to the spam folder. As such,…
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