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Scarcity Works In Persuading Prospects to Become Customers

Going....Going....Gone! You've experienced this feeling before, right?  You'd better get in before the good stuff is all taken.  You don't want to miss out! A common story that shows scarcity being used in real estate transactions goes something like this: Agent: "So, how do you like this home?" Customer: "Oh, I really like it.  I'm pretty sure it would work for us." Agent: "Great!  Well, if you're really interested in this home we should probably get an offer in right away.  Properties in this price range are moving quickly and many times have multiple offers.  This one will probably go…
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