Customer Retention vs Customer Loyalty: What’s the Difference?
Business, Newsletter ,

Customer Retention vs Customer Loyalty: What’s the Difference?

The main difference between customer loyalty and customer retention is that customer retention is a way of measuring whether an existing client continues to use your products or services. A retained customer is not guaranteed to use you again. They may use you again, or they might not. They are a retained customer only because they have not gone to someone else to do business yet. Customer loyalty refers to establishing longer relationships. Their loyalty goes beyond spending money. Loyal customers will provide quality referrals and positive word-of-mouth reviews. Loyal customers will swear by your services and serve as supporter…
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MySMARTblog, Referral Marketing, Social Media , ,

How To Use A Blog To Communicate With Your Clients

Being proficient in social media skills isn’t just an option anymore. It’s a necessity. Today’s market in real estate and mortgage lending is online and there’s no turning back the clock. Real estate agents and mortgage lenders can reach many more potential customers today via online media than can be reached through traditional approaches such as radio spots, television advertising, the yellow pages, and classified sections in periodicals. Many clients are increasingly reliant on the internet to connect with goods and services they need and if an agent or broker is online, he or she will gain business. If they…
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