What You Are Saying With Your Call to Action
Case-Shiller Index, Marketing , ,

What You Are Saying With Your Call to Action

The perfect call to action will often makes or break your companies marketing. It is one of the most important elements that will directly impact your conversion rate. What exactly is a call to action? A call to action or a CTA is used in marketing campaigns to encourage website visitors to take a desired action. A call to action is a written directive and is typically written as a command or action phrase, such as “Register Now”, “Download Now” or “Sign-Up Today.”  CTAs are generally used at the end, or sometimes throughout an article or ad to let potential…
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How To Work Less And Make More Money Using Virtual Assistants
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How To Work Less And Make More Money Using Virtual Assistants

In order to become successful, every real estate agent and mortgage loan officer needs to learn how to allocate time for the greatest return on investment. Bill Gates was once asked, when attending the Consumer Electronic Show in Las Vegas, if he gambled. He answered, “I would only gamble if I could win time.” Even billionaires realize that time is the most precious resource that they have. It is possible to make more money; however, until someone invents a time machine it is not possible to make more time. How To Leverage Marketing Efforts The 80/20 rule is an effective…
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Barry Habib Calls Out Biggest Threat To The Real Estate And Mortgage Industries Today!
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Barry Habib Calls Out Biggest Threat To The Real Estate And Mortgage Industries Today!

Ryan Hollis with RESource TV just interviewed Barry Habib on their Masterclass and he dropped this truth bomb in the presentation: Barry Habib:                      The big picture that I want everybody to just think about, though, is that yes, we all compete. Of course. Everybody's competitive. So, you can be broker versus banker or even in the broker community, you compete for a loan. Or the banker, you compete. Everybody's competing for that loan. There's only one person that gets the loan. There's no second box, right? Ryan Hollis:     …
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Amazon, Billion Dollar Rockets and Mortgage Leads

Rocket Mortgage and Quicken Loans spent almost a BILLION dollars in marketing and advertising last year! Holy cow! Could that be right? Billion with a B? Yep, that’s exactly right. In fact, that came right out of a Senior Vice President’s mouth as he shared some new tools that Quicken Loans was providing to mortgage brokers at Originator Connect in August this year. I was in the audience at that luncheon because I’d just finished presenting on a marketing panel with a couple other awesome companies that serve the mortgage space… SimpleNexus and BombBomb. And we’d spent the previous hour…
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How To Create A Veterans Home Loan Video Commercial To Get VA Mortgage Leads

Do you use videos in your marketing? I've found they can be really good to get new prospects engaged and drive prospects to my website. Plus the videos can screen for high quality prospects as well as pre-educate them as well. I'm putting together a short, commercial style VA Home Loan marketing video and I thought I'd share the step-by-step process with you as I get it done. Click Here To Be Added To This Free Video Class I'm going to include everything I do like: Coming up with the idea for the video Having the script professionally written for…
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Instagram Is A Great Way To Promote Your Mortgage Business
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Instagram Is A Great Way To Promote Your Mortgage Business

When Instagram started out, it was purely a social media site that was used to post personal candid photos. However, that's no longer true of Instagram today. In April 2012, Facebook bought Instagram and that purchase has integrated the two platforms including adding Facebook's detailed advertising system to Instagram. In fact, these two platforms are so integrated that you can do much of your Instagram ad ordering and post boosting from Facebook. Here are some unique ways to promote your mortgage business on Instagram. 1. Take Candid Shots of Homes When you arrange a mortgage for a new homeowner, ask…
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