Planning Your Social Media Calendar for 2023
20
Oct
By Liz Bucher
LinkedIn, Pinterest, Social Media, Twitter , ,

Planning Your Social Media Calendar for 2023

One of the key components to your marketing plan should be your social media calendar. There are many questions that you will need to answer before you start your planning. What platforms will you post on? What is the message you want to send? Who is your target audience? How Often to Post Once you know the answers, you may want to know how often you should post. For Facebook and LinkedIn, you should aim to post daily on weekdays. Instagram head Adam Mosseri suggests that you post at least two weekly feed posts and daily stories on Instagram. A…
Read More
Why It Is Important To Stay Engaged With Past Clients During Uncertain Times
20
Oct
By Liz Bucher
Marketing , ,

Why It Is Important To Stay Engaged With Past Clients During Uncertain Times

Once your client’s loan is closed, funded, and sold off to a servicer, how do you keep that client engaged with you? It can seem difficult to stay top of mind since so many services are on top of marketing to your customer. How do you make sure that you are the lender that they will remember for future home purchases, refinances, and referrals? BE UNFORGETTABLE! To be unforgettable you need to stay engaged and part of your clients’ lives during the course of the entire cycle of homeownership. Do not look at it as one mortgage transaction. Stay in…
Read More
Building Trust With Potential Clients
15
Jul
By Liz Bucher
Marketing , ,

Building Trust With Potential Clients

If you look back on the relationships that you have had over an extended period of time — professional or personal — one of the fundamental characteristics of that relationship is most likely trust. Trust develops over time — it isn't effortless and often takes a bit of work. It also transpires when there is a personal connection formed. Trust can also be complicated because it is hard to define or measure exactly how much someone trusts you, but it is crucial to a beneficial relationship — both with a client and anyone you are close to or care about. One…
Read More
Are you Ready To Pivot?
15
Jul
By Liz Bucher
Market Outlook ,

Are you Ready To Pivot?

The mortgage industry is changing, and so you will need to get creative by pivoting your business to ensure that you can stay above water while continuing to always putting your customers first. So what exactly does this mean? “Pivoting” is defined as “Making a sudden or swift change, to change the direction of a business usually in response to a change in the market.” We all know there was a recent refi boom earlier this year, but as the rates increased, the refinances diminished and now those days are now long gone. So what comes next? The more seasoned…
Read More
What You Are Saying With Your Call to Action
18
May
By Liz Bucher
Case-Shiller Index, Marketing , ,

What You Are Saying With Your Call to Action

The perfect call to action will often makes or break your companies marketing. It is one of the most important elements that will directly impact your conversion rate. What exactly is a call to action? A call to action or a CTA is used in marketing campaigns to encourage website visitors to take a desired action. A call to action is a written directive and is typically written as a command or action phrase, such as “Register Now”, “Download Now” or “Sign-Up Today.”  CTAs are generally used at the end, or sometimes throughout an article or ad to let potential…
Read More
How To Work Less And Make More Money Using Virtual Assistants
26
Aug
By Mikel Erdman
Social Media , ,

How To Work Less And Make More Money Using Virtual Assistants

In order to become successful, every real estate agent and mortgage loan officer needs to learn how to allocate time for the greatest return on investment. Bill Gates was once asked, when attending the Consumer Electronic Show in Las Vegas, if he gambled. He answered, “I would only gamble if I could win time.” Even billionaires realize that time is the most precious resource that they have. It is possible to make more money; however, until someone invents a time machine it is not possible to make more time. How To Leverage Marketing Efforts The 80/20 rule is an effective…
Read More