Planning Your Social Media Calendar for 2023
20
Oct
By Liz Bucher
LinkedIn, Pinterest, Social Media, Twitter , ,

Planning Your Social Media Calendar for 2023

One of the key components to your marketing plan should be your social media calendar. There are many questions that you will need to answer before you start your planning. What platforms will you post on? What is the message you want to send? Who is your target audience? How Often to Post Once you know the answers, you may want to know how often you should post. For Facebook and LinkedIn, you should aim to post daily on weekdays. Instagram head Adam Mosseri suggests that you post at least two weekly feed posts and daily stories on Instagram. A…
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Will Social Media Really Help Increase My Business?
24
Jan
By Liz Bucher
Real Estate Tips, Social Media ,

Will Social Media Really Help Increase My Business?

Social media is a great marketing tool that loan officers and real estate agents can use to promote their business or company and it is an engaging way to connect with customers and business partners to help generate new leads. Social media can help effectively market your business and increase sales when it is used correctly. National Association of REALTORS® stated that 77% of real estate agents were “highly active” on social media in 2021 while the Mortgage Bankers Association conference presented information showing that only 20–30% of loan officers are considered “highly active” on social media. Social media can…
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How To Work Less And Make More Money Using Virtual Assistants
26
Aug
By Mikel Erdman
Social Media , ,

How To Work Less And Make More Money Using Virtual Assistants

In order to become successful, every real estate agent and mortgage loan officer needs to learn how to allocate time for the greatest return on investment. Bill Gates was once asked, when attending the Consumer Electronic Show in Las Vegas, if he gambled. He answered, “I would only gamble if I could win time.” Even billionaires realize that time is the most precious resource that they have. It is possible to make more money; however, until someone invents a time machine it is not possible to make more time. How To Leverage Marketing Efforts The 80/20 rule is an effective…
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28
May
By Mikel Erdman
Social Media , ,

How To Become An Expert “Influencer” Using Social Media

Real estate is something that almost everyone has some kind of interest in hearing more about. Homeowners like tips about how to improve their home. Real estate investors seek advice about how to find profitable deals. Real estate is a fun topic to think about and interesting to discuss. Perhaps as a homeowner or as a real estate investor, there is an interest in sharing knowledge with others. If so, here are some tips on how to use social media systems to create a following and hopefully become an expert that is known as an “influencer.” The Basic Techniques To…
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Instagram Is A Great Way To Promote Your Mortgage Business
10
Oct
By Mikel Erdman
Social Media , ,

Instagram Is A Great Way To Promote Your Mortgage Business

When Instagram started out, it was purely a social media site that was used to post personal candid photos. However, that's no longer true of Instagram today. In April 2012, Facebook bought Instagram and that purchase has integrated the two platforms including adding Facebook's detailed advertising system to Instagram. In fact, these two platforms are so integrated that you can do much of your Instagram ad ordering and post boosting from Facebook. Here are some unique ways to promote your mortgage business on Instagram. 1. Take Candid Shots of Homes When you arrange a mortgage for a new homeowner, ask…
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How To Get Social Media Attention Now… Even if You Have No Idea What To Do!
01
Sep
By Mikel Erdman
Blogging ,

How To Get Social Media Attention Now… Even if You Have No Idea What To Do!

Would you like to know how to get way more attention, interaction and positive response from your social media marketing? If so, follow these steps right now and watch what happens! So many people ask me "How can I get more of a reaction from people in my social network?" Or..."How do I know if my social media marketing is working for me or not?" Or..."What can I do right now (simply and quickly) that will get more clicks, likes and traffic to my website?" The answer is simple. But don't mistake simple for easy... These things need to happen…
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