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Influencer Marketing: 4 Effective Ways to Reach out to Influencers

Influencer marketing is the future of digital marketing and for a good reason. While it is still technically advertising, it's a much more organic form that has a higher conversion rate. Consumers now choose a small sample of tastemakers they trust to listen to for advice on new products. The trick is finding an effective way to reach out to these influencers without getting lost in the shuffle. Create A Relationship Before Making Demands Many businesses are unsuccessful when reaching out to influencers because they treat them like any other professional service; they make a direct business offer and expect…
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Trying to Improve Your Social Media Following? 3 Reasons You Should Be Watching Your Competitors

Social media is an imperative tool for any small business that wants to grow its consumer base and website traffic. Unsatisfied customers can use social media to destroy a brand and satisfied customers can make it viral, giving it a reach that would have otherwise been impossible. Anybody who wants to increase their followers can learn from an extremely unexpected source: their competitors. Watching how competing brands manage their social media accounts can provide beneficial information for a variety of reasons. Always Match Content Output Of Competitive Brands How active should a company's social media account be? How many tweets…
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The Quick and Dirty Guide to Using Hootsuite to Manage Your Small Business Social Media

When large businesses are using Hootsuite to handle all of their social media needs, there is no reason small businesses should not be taking advantage of the program as well. Hootsuite has both free and subscription based programs designed to assist people with managing multiple social media accounts that service the same brand. While the application may appear daunting, the simple learning curve is what keeps people raving about it. Social Media Without The Distractions The Hootsuite interface provides built-in support for LinkedIn, Twitter, Google+ and Facebook as well as offering a well-received App Directory that provides integration for YouTube…
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2016 Marketing Trends: if You’re Not Already Mobile Optimized, You’re in Trouble

How people prefer to consume content shifts every year. As more and more readers choose to browse the web on their phones and tablets, a significant percentage of website traffic is beginning to originate from mobile devices. If a website is not optimized to be easily navigated on every one of these devices, it will turn away every person who visits the site from their phone. It's a gamble that they will remember to revisit on their desktop at a later date, but that's a risk no business should take. Search Engines Punish Sites That Are Not Optimized For Mobile…
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Instagram Ads Have Arrived – Here’s How You Can Take Advantage

Now that Instagram Ads have arrived, businesses of any size can use the platform to have their ads seen by the social media giant's many followers. This is a fantastic opportunity for small businesses to have their brand reach a specifically targeted audience without requiring a massive ad spend. Embrace The Instagram Format To Capture Its Audience Before advertising on Instagram, it's advisable to spend some time getting accustomed to the site and how it operates. Look at some of the most popular posts and see what they have in common and how they are reaching their audience. Striking visual…
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Feeling Behind the Curve? 3 Cutting-edge Blogging Strategies That Will Attract New Business

Creating and maintaining a blog is a great first step for any business wishing to establish an online storefront. Blogs can engage established customers and convert new readers into future customers. In order to stand out, every blog needs a proper strategy to compete but it's easy to fall behind. Here are three blogging strategies for bringing in new traffic: Drive Traffic With High Quality Original Content In a world where most websites use content curation solutions, original content is still king. With high quality, well written content that can't be found anywhere else on the internet, a business can…
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