When it comes to growing your brand online and generating new leads for your business, a blog is easily one of your business' most powerful assets. But for most businesses, it's easily their most under-utilized assets. Top minds like Danny Iny and Ash Ambirge have built seven-figure businesses with a blog as their primary marketing tool, and every year, more and more smart business owners catch on to the magic of blog marketing. Ambirge found sudden Internet fame in 2011 with her '97 in 11' … [Read more...]
B2B vs. B2C: Understanding the Differences in Content Marketing to Businesses vs. Consumers
With content marketing, the main goal is to create relevant content to encourage consumers to act a specific way, and the underlying goal is to accomplish this on a consistent basis so that consumers see a regular message from a company. As many might imagine, there is a different way to reach for success with business-to-business versus business-to-consumer content marketing. With a greater understanding of some of these differences, businesses can develop a more effective content marketing … [Read more...]
The Quick Guide to Developing Buyer Personas to Help Shape Your Content
One of the best ways for businesses to personalize their marketing messages is to develop buyer personas. Buyer personas are fictional representations of your ideal customers. Personas help buisnesses understand and relate to their ideal customer as real humans. They are created for the purpose of tailoring a more complete and uniform message to deliver to the target audience. Understanding your customers is key for content creation, lead follow up, and anything that relates to customer … [Read more...]
Point of View: 3 Reasons You Need to Think of Blog Marketing as an “Investment”, Not a “Cost”
Business owners must carefully differentiate between costs and investments when making important financial decisions, and this holds true when you are thinking about blog marketing expenses as well. A cost is something that generally will provide an immediate result. An investment, on the other hand, will have a long-term residual return. Essentially, an investment may continue to pay off for you in different ways. When it comes to blog marketing for your business, there are three good reasons … [Read more...]