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Customer Retention vs Customer Loyalty: What’s the Difference?
Business, Newsletter ,

Customer Retention vs Customer Loyalty: What’s the Difference?

The main difference between customer loyalty and customer retention is that customer retention is a way of measuring whether an existing client continues to use your products or services. A retained customer is not guaranteed to use you again. They may use you again, or they might not. They are a retained customer only because they have not gone to someone else to do business yet. Customer loyalty refers to establishing longer relationships. Their loyalty goes beyond spending money. Loyal customers will provide quality referrals and positive word-of-mouth reviews. Loyal customers will swear by your services and serve as supporter…
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What You Are Saying With Your Call to Action
Case-Shiller Index, Marketing , ,

What You Are Saying With Your Call to Action

The perfect call to action will often makes or break your companies marketing. It is one of the most important elements that will directly impact your conversion rate. What exactly is a call to action? A call to action or a CTA is used in marketing campaigns to encourage website visitors to take a desired action. A call to action is a written directive and is typically written as a command or action phrase, such as “Register Now”, “Download Now” or “Sign-Up Today.”  CTAs are generally used at the end, or sometimes throughout an article or ad to let potential…
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Earth Day — Friday, April 22
Holiday Tips, Just For Fun , ,

Earth Day — Friday, April 22

Earth Day has become one of the most widely celebrated environmental events across the globe and promotes various ideas to increase awareness among people to buy green products, and focuses on the concept of Reduce, Recycle and Reuse. Earth Day events are held across the nation to increase awareness and gain a new appreciation of our planet Earth with its remarkable biodiversity. On this day various national and international activities are organized to understand the biodiversity and how should we protect our nature. Some of the ways that you can help to promote Earth Day are: 1. Walk or ride your…
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It’s spring-cleaning season – Don’t leave your database in the dust!
Technology ,

It’s spring-cleaning season – Don’t leave your database in the dust!

It’s spring-cleaning season which means that many hardworking homeowners are busy trying to organize their closets and homes in preparation for the spring and summer. Spring cleaning is not just a household chore. As businesses collect an increasing amount of data, it turns out there are many similarities between spring cleaning and the steps a business must take to ensure their data is clean, organized, and consistently updated. Data cleansing is the process of going through all of the data within a database and either removing or updating information that is not complete. Like a cluttered house, databases get cluttered…
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Will Social Media Really Help Increase My Business?
Real Estate Tips, Social Media ,

Will Social Media Really Help Increase My Business?

Social media is a great marketing tool that loan officers and real estate agents can use to promote their business or company and it is an engaging way to connect with customers and business partners to help generate new leads. Social media can help effectively market your business and increase sales when it is used correctly. National Association of REALTORS® stated that 77% of real estate agents were “highly active” on social media in 2021 while the Mortgage Bankers Association conference presented information showing that only 20–30% of loan officers are considered “highly active” on social media. Social media can…
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Effective and Compliant Social Media
Compliance, Social Media ,

Effective and Compliant Social Media

Posting your content across multiple social media platforms will give you the greatest reach for potential clients. Each platform offers a distinctive value to customers, so it’s beneficial to understand the pros and cons of each platform. That being said, what is the most effective platform for the mortgage and real estate industry? What to Post and Where? For mortgage and real estate, Facebook is by far the most popular platform, followed by LinkedIn, Instagram and then YouTube for video content. The simple secret behind most social media is consistency. You cannot stay visible if you are not posting often.…
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