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Will Social Media Really Help Increase My Business?
Real Estate Tips, Social Media ,

Will Social Media Really Help Increase My Business?

Social media is a great marketing tool that loan officers and real estate agents can use to promote their business or company and it is an engaging way to connect with customers and business partners to help generate new leads. Social media can help effectively market your business and increase sales when it is used correctly. National Association of REALTORS® stated that 77% of real estate agents were “highly active” on social media in 2021 while the Mortgage Bankers Association conference presented information showing that only 20–30% of loan officers are considered “highly active” on social media. Social media can…
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Effective and Compliant Social Media
Compliance, Social Media ,

Effective and Compliant Social Media

Posting your content across multiple social media platforms will give you the greatest reach for potential clients. Each platform offers a distinctive value to customers, so it’s beneficial to understand the pros and cons of each platform. That being said, what is the most effective platform for the mortgage and real estate industry? What to Post and Where? For mortgage and real estate, Facebook is by far the most popular platform, followed by LinkedIn, Instagram and then YouTube for video content. The simple secret behind most social media is consistency. You cannot stay visible if you are not posting often.…
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What’s in a Name? Fun Facts For December
Holidays ,

What’s in a Name? Fun Facts For December

THE NAME Do you ever wonder where the names of the month come from? December got its name from the Latin word decem (meaning ten) because it was originally the tenth month of the year. Later, the months of January and February were created out of the days that had no months and they were added to the beginning of the calendar, but December retained its name. BIRTHSTONE The traditional birthstone for November is the yellow topaz. The yellow topaz is a jewel that represents empathy and serenity. Topaz is a stone of nobility, love, passion, purpose and also symbolizes friendship. HOLIDAYS There…
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Tips for Social Media Success
Social Media

Tips for Social Media Success

If we took a look at a few decades back we would not see an emphasis on social media platforms, in fact, most did not exist. These platforms include Facebook, YouTube Instagram, LinkedIn, Pinterest, and Twitter etc. and all of these these platforms have become a great source of digital marketing for businesses of all sizes. Whether it's engaging posts or video content, almost every business has opted for social media marketing as an effective way to attract potential clients. The most common reason for choosing these social media platforms is that they are free to use in terms of…
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It’s Already November! What’s Happening This Month?
Newsletter, Thanksgiving, Trivia ,

It’s Already November! What’s Happening This Month?

It’s already November! I hope all of you had a fun and safe Halloween and are looking forward to stuffing yourselves at Thanksgiving toward the end of the month. But before we get there, I want to let you in on a few other important (or not?) things that are happening this month… First and foremost I want to say thank you to all of our Veteran clients and friends, and also the families of everyone who has served our country. This is more important than ever and as a Veteran myself, I hold my brothers and sisters in arms…
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What’s in the Name? The Meaning of November
Thanksgiving, Trivia ,

What’s in the Name? The Meaning of November

THE NAME Do you ever wonder where the names of the month come from? November derives from the Latin root novem- meaning “nine,” because in the Roman calendar there were only 10 months in the year, and November was indeed the ninth month. November marks the point in the year when the cold begins to set in. November’s adjectival form, Novemberish, means “dreary,” BIRTHSTONE The traditional birthstone for November is the yellow topaz, The yellow topaz is a jewel that represents empathy and serenity. Topaz is a stone of nobility, love, passion, purpose and also symbolizes friendship.. HOLIDAYS There are 2 major holidays that we celebrate in November. Veteran’s Day…
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