Blog

Planning Your Social Media Calendar for 2023
20
Oct
By Liz Bucher
LinkedIn, Pinterest, Social Media, Twitter , ,

Planning Your Social Media Calendar for 2023

One of the key components to your marketing plan should be your social media calendar. There are many questions that you will need to answer before you start your planning. What platforms will you post on? What is the message you want to send? Who is your target audience? How Often to Post Once you know the answers, you may want to know how often you should post. For Facebook and LinkedIn, you should aim to post daily on weekdays. Instagram head Adam Mosseri suggests that you post at least two weekly feed posts and daily stories on Instagram. A…
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Why It Is Important To Stay Engaged With Past Clients During Uncertain Times
20
Oct
By Liz Bucher
Marketing , ,

Why It Is Important To Stay Engaged With Past Clients During Uncertain Times

Once your client’s loan is closed, funded, and sold off to a servicer, how do you keep that client engaged with you? It can seem difficult to stay top of mind since so many services are on top of marketing to your customer. How do you make sure that you are the lender that they will remember for future home purchases, refinances, and referrals? BE UNFORGETTABLE! To be unforgettable you need to stay engaged and part of your clients’ lives during the course of the entire cycle of homeownership. Do not look at it as one mortgage transaction. Stay in…
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Building Trust With Potential Clients
15
Jul
By Liz Bucher
Marketing , ,

Building Trust With Potential Clients

If you look back on the relationships that you have had over an extended period of time — professional or personal — one of the fundamental characteristics of that relationship is most likely trust. Trust develops over time — it isn't effortless and often takes a bit of work. It also transpires when there is a personal connection formed. Trust can also be complicated because it is hard to define or measure exactly how much someone trusts you, but it is crucial to a beneficial relationship — both with a client and anyone you are close to or care about. One…
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Getting Personal In The Changing Market
15
Jul
By Liz Bucher
Blogging, Marketing , ,

Getting Personal In The Changing Market

Blogging benefits your business because the stronger your knowledge and communication about your industry, the more trust you earn. We cover that part at MySMARTblog, but with the changing market, you need to get personal. Become a resource to your clients: Keep your local market informed about change in mortgage rates, neighborhood news, or trends for home decorating. Providing this information will allow you to build trust in your direct area. Whatever you decide to write about know that the key is to write engaging content that will allow you to interact with your readers on a personal level so that…
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Are you Ready To Pivot?
15
Jul
By Liz Bucher
Market Outlook ,

Are you Ready To Pivot?

The mortgage industry is changing, and so you will need to get creative by pivoting your business to ensure that you can stay above water while continuing to always putting your customers first. So what exactly does this mean? “Pivoting” is defined as “Making a sudden or swift change, to change the direction of a business usually in response to a change in the market.” We all know there was a recent refi boom earlier this year, but as the rates increased, the refinances diminished and now those days are now long gone. So what comes next? The more seasoned…
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Customer Retention vs Customer Loyalty: What’s the Difference?
18
May
By Liz Bucher
Business, Newsletter ,

Customer Retention vs Customer Loyalty: What’s the Difference?

The main difference between customer loyalty and customer retention is that customer retention is a way of measuring whether an existing client continues to use your products or services. A retained customer is not guaranteed to use you again. They may use you again, or they might not. They are a retained customer only because they have not gone to someone else to do business yet. Customer loyalty refers to establishing longer relationships. Their loyalty goes beyond spending money. Loyal customers will provide quality referrals and positive word-of-mouth reviews. Loyal customers will swear by your services and serve as supporter…
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