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Building Trust With Potential Clients
Marketing , ,

Building Trust With Potential Clients

If you look back on the relationships that you have had over an extended period of time — professional or personal — one of the fundamental characteristics of that relationship is most likely trust. Trust develops over time — it isn't effortless and often takes a bit of work. It also transpires when there is a personal connection formed. Trust can also be complicated because it is hard to define or measure exactly how much someone trusts you, but it is crucial to a beneficial relationship — both with a client and anyone you are close to or care about. One…
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Getting Personal In The Changing Market
Blogging, Marketing , ,

Getting Personal In The Changing Market

Blogging benefits your business because the stronger your knowledge and communication about your industry, the more trust you earn. We cover that part at MySMARTblog, but with the changing market, you need to get personal. Become a resource to your clients: Keep your local market informed about change in mortgage rates, neighborhood news, or trends for home decorating. Providing this information will allow you to build trust in your direct area. Whatever you decide to write about know that the key is to write engaging content that will allow you to interact with your readers on a personal level so that…
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Are you Ready To Pivot?
Market Outlook ,

Are you Ready To Pivot?

The mortgage industry is changing, and so you will need to get creative by pivoting your business to ensure that you can stay above water while continuing to always putting your customers first. So what exactly does this mean? “Pivoting” is defined as “Making a sudden or swift change, to change the direction of a business usually in response to a change in the market.” We all know there was a recent refi boom earlier this year, but as the rates increased, the refinances diminished and now those days are now long gone. So what comes next? The more seasoned…
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Customer Retention vs Customer Loyalty: What’s the Difference?
Business, Newsletter ,

Customer Retention vs Customer Loyalty: What’s the Difference?

The main difference between customer loyalty and customer retention is that customer retention is a way of measuring whether an existing client continues to use your products or services. A retained customer is not guaranteed to use you again. They may use you again, or they might not. They are a retained customer only because they have not gone to someone else to do business yet. Customer loyalty refers to establishing longer relationships. Their loyalty goes beyond spending money. Loyal customers will provide quality referrals and positive word-of-mouth reviews. Loyal customers will swear by your services and serve as supporter…
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What You Are Saying With Your Call to Action
Case-Shiller Index, Marketing , ,

What You Are Saying With Your Call to Action

The perfect call to action will often makes or break your companies marketing. It is one of the most important elements that will directly impact your conversion rate. What exactly is a call to action? A call to action or a CTA is used in marketing campaigns to encourage website visitors to take a desired action. A call to action is a written directive and is typically written as a command or action phrase, such as “Register Now”, “Download Now” or “Sign-Up Today.”  CTAs are generally used at the end, or sometimes throughout an article or ad to let potential…
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Earth Day — Friday, April 22
Holiday Tips, Just For Fun , ,

Earth Day — Friday, April 22

Earth Day has become one of the most widely celebrated environmental events across the globe and promotes various ideas to increase awareness among people to buy green products, and focuses on the concept of Reduce, Recycle and Reuse. Earth Day events are held across the nation to increase awareness and gain a new appreciation of our planet Earth with its remarkable biodiversity. On this day various national and international activities are organized to understand the biodiversity and how should we protect our nature. Some of the ways that you can help to promote Earth Day are: 1. Walk or ride your…
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