07
Jun
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By Mikel Erdman
Social Media , ,

Four Easy Methods to Boost Reader Engagement in and Sharing of Your Company Blog Posts

With the commonality of finding information online, it's nearly a necessity for any business to have their own website and update it on a regular basis. In tandem with this is the popularity and utility of associated blogs, which can work to outline your business and make your company well known. If you're looking to engage an audience with the company blog, here are a few sure-fire methods for success. Carefully Consider Your Writing Style It's important to have a writing style that is both professional and captivating, but you'll want to make sure that your tone is appropriate for…
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28
May
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By Mikel Erdman
Social Media , ,

How To Become An Expert “Influencer” Using Social Media

Real estate is something that almost everyone has some kind of interest in hearing more about. Homeowners like tips about how to improve their home. Real estate investors seek advice about how to find profitable deals. Real estate is a fun topic to think about and interesting to discuss. Perhaps as a homeowner or as a real estate investor, there is an interest in sharing knowledge with others. If so, here are some tips on how to use social media systems to create a following and hopefully become an expert that is known as an “influencer.” The Basic Techniques To…
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08
Dec
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By Mikel Erdman
Social Media

3 Important Tips For Real Estate Marketing on Facebook

With 1.5 billion profiles and growing, Facebook remains one of the core platforms for real estate agents who are looking to make a name for themselves and ramp up sales. With a bigger audience, however, comes bigger responsibilities and more competition. Real estate marketing on Facebook is a skill set and an art form. Some agents who use it have not really dug into the potential of the platform - simply showing up is not enough. Here are some tried and true tips for successful real estate marketing on Facebook. Start a Group Facebook is all about localization. One of…
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Instagram Is A Great Way To Promote Your Mortgage Business
10
Oct
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By Mikel Erdman
Social Media , ,

Instagram Is A Great Way To Promote Your Mortgage Business

When Instagram started out, it was purely a social media site that was used to post personal candid photos. However, that's no longer true of Instagram today. In April 2012, Facebook bought Instagram and that purchase has integrated the two platforms including adding Facebook's detailed advertising system to Instagram. In fact, these two platforms are so integrated that you can do much of your Instagram ad ordering and post boosting from Facebook. Here are some unique ways to promote your mortgage business on Instagram. 1. Take Candid Shots of Homes When you arrange a mortgage for a new homeowner, ask…
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02
Jun
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By Mikel Erdman
Social Media

How Comments Help Your Blog Posts

One of the best ways to determine the health of your blog readership is to monitor how many comments you have for your posts. More comments mean that your readers are actively engaged in what you have to say. If you are not getting a number of comments that you would like to have, don't worry. It may not have anything to do with the content you're providing. You may be providing informational content that doesn't spark a need to reply. The following will help you generate more engagement from your readers. Ask A Question Many times your readers are…
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22
Nov
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By April Goudy
LinkedIn, Social Media , , ,

Get Noticed In a Noisy World

There are different methods that home buyers and sellers may use to find a real estate agent to work with. While some may use the services of a real estate agent who they know personally, others may reach out to a professional who they have located online. In any case, you want to ensure you stand out from the crowd when your services are needed. In the vast sea a real estate agents to choose from, how do you stand out in the crowd? First things first, be clear on why you stand out. Show your clients what your standards of…
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