Planning Your Social Media Calendar for 2023
20
Oct
By Liz Bucher
LinkedIn, Pinterest, Social Media, Twitter , ,

Planning Your Social Media Calendar for 2023

One of the key components to your marketing plan should be your social media calendar. There are many questions that you will need to answer before you start your planning. What platforms will you post on? What is the message you want to send? Who is your target audience? How Often to Post Once you know the answers, you may want to know how often you should post. For Facebook and LinkedIn, you should aim to post daily on weekdays. Instagram head Adam Mosseri suggests that you post at least two weekly feed posts and daily stories on Instagram. A…
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Will Social Media Really Help Increase My Business?
24
Jan
By Liz Bucher
Real Estate Tips, Social Media ,

Will Social Media Really Help Increase My Business?

Social media is a great marketing tool that loan officers and real estate agents can use to promote their business or company and it is an engaging way to connect with customers and business partners to help generate new leads. Social media can help effectively market your business and increase sales when it is used correctly. National Association of REALTORS® stated that 77% of real estate agents were “highly active” on social media in 2021 while the Mortgage Bankers Association conference presented information showing that only 20–30% of loan officers are considered “highly active” on social media. Social media can…
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Effective and Compliant Social Media
24
Jan
By Liz Bucher
Compliance, Social Media ,

Effective and Compliant Social Media

Posting your content across multiple social media platforms will give you the greatest reach for potential clients. Each platform offers a distinctive value to customers, so it’s beneficial to understand the pros and cons of each platform. That being said, what is the most effective platform for the mortgage and real estate industry? What to Post and Where? For mortgage and real estate, Facebook is by far the most popular platform, followed by LinkedIn, Instagram and then YouTube for video content. The simple secret behind most social media is consistency. You cannot stay visible if you are not posting often.…
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Tips for Social Media Success
30
Nov
By Liz Bucher
Social Media

Tips for Social Media Success

If we took a look at a few decades back we would not see an emphasis on social media platforms, in fact, most did not exist. These platforms include Facebook, YouTube Instagram, LinkedIn, Pinterest, and Twitter etc. and all of these these platforms have become a great source of digital marketing for businesses of all sizes. Whether it's engaging posts or video content, almost every business has opted for social media marketing as an effective way to attract potential clients. The most common reason for choosing these social media platforms is that they are free to use in terms of…
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30
Aug
By Mikel Erdman
Content Marketing, Social Media

Facebook Changes Content Sharing from Page to Profile!

Watch this video to see how Facebook has changed sharing content from your business page to your personal profile. Want more high quality training on automatically growing your repeat and referral business with expert online marketing? Join my upcoming free training! Corporate Giants are changing the mortgage landscape every single day. From Zillow Home Loans planning a 10-times production increase in the next 12 months to Opendoor launching a mortgage division. Keller Williams has entered the mortgage game and Amazon is teaming up with Realogy to create an advertising juggernaut never seen before! The scariest word in the mortgage industry…
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29
Aug
By Mikel Erdman
Social Media , , , ,

How To Exponentially Grow And Profit From Online Ratings, Reviews And Testimonials!

Many business owners struggle with two things; obtaining ratings, reviews and testimonials, and keeping track of what’s being said about their company online. It’s no wonder that these have become pain points, given the number of social platforms amid the critical nature of ratings, reviews and testimonials. If this is something you need help with, consider the following strategies. Automate Follow Up And Marketing Systems One of the biggest hurdles to growing online reviews is balancing time. Review management is incredibly time consuming. To achieve superior results you really need to dedicate many hours each day to monitoring reviews, responding…
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